About
I've spent my career on the inside of growing businesses
I'm Andy. For nine years I was part of the leadership team at Morrama, a design and innovation studio, starting as studio manager and leaving as associate director. Now I do that work as a fractional director for other founder-led businesses.
£5.7m in sales handled and helped won
6.25× business growth
Audience growth from 1,000 to 80,000+
2012
D&AD Project Manager for creative excellence awards.
2015
Makerversity marketing and start-up advisor to entrepreneurs, designers and innovators.
2017
Joined Morrama as studio manager.
2017 – 2026
Grew into associate director, leading new business development and marketing strategy, working directly with well over 100 companies.
September 2026
Left Morrama to work independently as an fractional director for founder-led businesses.
How I got here
Seeing both sides of the table
Most of my work sits at the point where a founder's ambition meets a client's brief, or a business's plan meets the people who'll actually use it. I've spent years translating between the two, which is probably why I ended up better known for strategy and business development than for design itself, despite sitting inside a design studio.
Recognition
Work I’ve been close to has been recognised by Dezeen, D&AD, DBA Design Effectiveness Awards, Cannes Lions, Better Future, Dieline, Pentawards, The Guardian and Autodesk.
For me, the useful part is not the awards themselves. It is knowing how good work becomes visible, how credibility turns into opportunity, and how a business can grow without losing what made it good in the first place.
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Morrama is a B Corp
On the journey to becoming a certified B Corp and what it meant for the studio.Impact Report 2024
A public summary of Morrama’s progress across impact, responsibility and business practice.Impact Report 24–25
A more recent summary of impact across sustainability, circularity, wellness, packaging and technology.Future industrial design trends for 2024 and beyond
A look at product design, sustainability, technology and changing expectations.Top trends in product design from CES 2024
Reflections on emerging products, behaviours and opportunities from CES.AI for kids: what we learned from CES 2026
Thoughts on AI, children’s products and responsible innovation. -
Angle Razor startup - Multiple media placements + D&AD Graphite Pencil
Full product design, brand and marketing of a studio born product resulting in awards and eventual exit.
DBA Design Effectiveness Awards — Gold for Wild Refillable Deodorant
Recognition for design effectiveness, commercial impact and sustainable product development.Wild Refillable Deodorant: redefining a category
A breakdown of how design helped improve usability, reduce material and support commercial growth.Kibu Circular Headphones
A circular product designed for children, recognised by Dezeen, D&AD and Better Future.D&AD — Kibu Headphones
Creative industry recognition for sustainable circular product design.Dieline Awards — Wild and Shellworks
Recognition for plastic-free innovation and sustainable beauty packaging.Pentawards — Wild Refillable Deodorant
Packaging recognition for sustainable design.Morrama Press & Awards
A wider archive of project recognition, press and awards. -
“Apple and Google should steal these ingenious smartphone concepts”
Autodesk / Raconteur — The Democratisation of Product Design
Quoted on product development, speed to market and startup innovation.Design Week — Andy Trewin Hutt profile
A collection of Design Week articles and media mentions connected to my work at Morrama.Design Week — Supply chains and design
Quoted on local manufacturing, supply chains and sustainability.Design Week — Biodegradable COVID testing kit
Quoted on accessibility, sustainability and better healthcare product design.Design Declares — Climate Action Cards
Contributor to a design industry initiative around climate action.TDC PR — B Corp Certification
Quoted on Morrama’s B Corp process and how it shaped the business internally.World Brand Design — Kankan refillable dispenser range
Quoted on material honesty, sustainability and product design for refill systems.