Embedded Growth Partner

Services

I work with founder-led businesses that want more time, more clarity and more consistent growth.

Most of the founders I work with are dealing with some version of:

  • Too much on their plate

  • Growth that feels inconsistent or unpredictable

  • Offers that aren’t landing as clearly as they should

  • Sales that rely too heavily on them personally

  • A lack of clear direction on what to focus on next

  • Good work, but not enough visibility or momentum

My role is to bring senior thinking, structure and commercial focus so the business can move forward with more confidence — and without everything sitting on the founder.

Ways of working

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    Product strategy

    Launch of new offers, marketing and product market fit. A understanding of product delivery for startups and beyond.

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    Pipeline

    Awareness drivers such as Linkedin, events and PR. Pipeline health check and business development implementation.

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    Board level support

    Weekly calls for key business objectives. Quarterly in-person sessions and board meeting attendance.

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    Direct comms

    Connection across email, phone and slack so you truly have another person in your leadership team

Embedded Growth Partner

Ongoing support for founders who want a senior partner involved in the business.

This is about helping you move faster, make better decisions and take pressure off your shoulders.

Support can include:

  • Weekly priorities and focus

  • Sales conversations and pipeline thinking

  • Positioning and messaging

  • Campaigns and growth initiatives

  • Partnerships and commercial opportunities

  • General decision-making support

Best when the business has momentum, but the founder is carrying too much alone.

Agency Founder Support

Support for agency owners who want a clearer offer, stronger positioning and a more consistent route to growth.

Often this means:

  • Simplifying and sharpening the offer

  • Improving how the agency is positioned in the market

  • Creating a more reliable flow of opportunities

  • Reducing reliance on referrals alone

  • Bringing more structure to sales and growth

Best for agencies doing good work, but lacking the time and consistency in how they grow.

To put it simply

If you're at a point where things feel messy, unclear, or just not quite working the way they should, we can figure it out together. Lets book a straightforward conversation about where you are and what might help.

Time to talk